Fresha alternative

The Fresha alternative on your own brand and domain

Fresha is a beauty marketplace with its own branding: your clients book on a shared platform. GrowFlow is different: a white-label booking widget that lives on your own site, with your domain and your brand, transparent pricing and a free plan to get started.

  • A widget on your domain and brand, not a marketplace profile
  • Transparent pricing with a free plan to start right away
  • Native two-way sync with Google Calendar
  • Services with duration: cut, color, treatment, each with the right slot
  • Automatic email confirmations to cut down no-shows
  • Chat booking with ShopBrain to answer and book 24/7

Your brand, not a profile on a marketplace

On a beauty marketplace your salon is one listing next to dozens of competitors, with the platform's branding always front and center. With GrowFlow the booking widget is yours: it sits inside your own site, uses your logo and colors and lives on your domain. Clients book directly from you, not from an intermediary, and the relationship with them stays yours.

Transparent pricing and a free plan

With GrowFlow you know exactly what you pay: clear pricing, no surprises and a free plan to start taking bookings with no upfront cost. Grow at your own pace and move to a higher plan only when your volume calls for it, keeping full control over your salon's costs.

Native two-way Google Calendar

GrowFlow connects directly to your Google Calendar, natively and in both directions: new bookings appear in your agenda in real time, and existing commitments automatically block busy slots. No double bookings, no calendar to update by hand across chairs and team members.

Services with duration and emails against no-shows

Every service has its real duration: a color takes longer than a blow-dry, and GrowFlow calculates slots accordingly, with no overlaps. Automatic confirmation emails give clients all the appointment details and help reduce no-shows, so your agenda stays full and tidy.

White-label widget and chat booking

The widget is fully white-label: paste it onto your site in a few lines and style it with your salon's colors. On top of that, with the ShopBrain integration clients can book through chat, get answers to common questions and set an appointment in conversation, on your site or your channels, day and night.

Learn more: the Calendly alternative · the booking widget

Frequently asked questions

What's the difference between GrowFlow and Fresha?
Fresha is a beauty marketplace with its own branding, where clients book on a shared platform. GrowFlow gives you a white-label booking widget that lives on your own site, with your domain and your brand, transparent pricing and native Google Calendar sync. It's not a marketplace: your storefront and your clients stay yours.
Can I use my own domain and brand?
Yes. The GrowFlow widget is white-label: it integrates into your own site, on your domain, with your logo and colors. Clients book on a page that is yours, without any third-party platform branding.
How much does it cost? Is there a free plan?
Yes, GrowFlow offers a free plan to start collecting bookings with no upfront cost, and transparent pricing on higher tiers. You can begin for free and move to a fuller plan only when your salon's volume requires it.
Does it sync with Google Calendar?
Yes, natively and in both directions. Bookings flow straight into your Google Calendar, and existing events block busy slots, avoiding double bookings across chairs and team members.
Is it suitable for hairdressers and beauticians?
Yes. GrowFlow handles services with different durations (cut, color, treatment, manicure) by calculating the correct slots, sends confirmation emails to cut no-shows and supports chat booking. It's built for salons, barbershops and beauty studios that want bookings on their own brand.

Your salon's bookings, on your own brand

Try GrowFlow for free: a white-label widget on your domain, native Google Calendar and transparent pricing. No marketplace profile.

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